ENPress Room
Lightlife® Makes a ‘Clean Break’ from Plant-Based Competition, Commits to Delivering Simple, Delicious Food Developed in a Kitchen, Not a Lab
Chicago, August 25, 2020 – Lightlife® (“Lightlife”), owned by Greenleaf Foods, SPC, is making a clean break from its competition. The plant-based meat category is surging, with sales up 91% in the past year. Growing demand and research showing rising concern among consumers about the ingredients in their food have inspired ... Read More
A Kentucky Fried Miracle: Plant-Based KFC is Here to Stay in Canada
VAUGHAN, ON, Aug. 5, 2020 /CNW/ - Colonel Sanders is famous for making the world's best tasting chicken. Born from his desire to share these legendary flavours with everyone, KFC Canada announced today that Plant-Based KFC sandwiches will be available permanently coast-to-coast beginning August 10. After an incredibly ... Read More
Lightlife® Launches Next-Generation Lightlife Burger at All Harvey’s Restaurants Across Canada
CHICAGO--(BUSINESS WIRE)--Lightlife® (“Lightlife”), owned by Greenleaf Foods, SPC, today launched its reinvented Lightlife Burger at more than 250 Harvey’s locations across Canada. The new Plant-Based Burger recipe includes only simple ingredients like pea protein, coconut oil and garlic powder, and has 17 grams of protein and ... Read More
Lightlife® Reinvents Plant-Based Protein Line with Simpler Ingredients and New Look
Plant-based leader introduces full redesign and reformulation to tap into unmet consumer demand space. Chicago — May 27, 2020 – Lightlife® (“Lightlife”), owned by Greenleaf Foods, SPC, today announced sweeping changes to its product portfolio to deliver the cleanest ingredient labels in the plant-based meat category. Driven by Read More
Lightlife® and Field Roast™ Bring More to the Table With New Plant-based Breakfast Sausages, Including Category’s First Fresh Breakfast Links
CHICAGO--(BUSINESS WIRE)--Greenleaf Foods, SPC, is transforming the growing breakfast category with a nationwide retail launch of three plant-based breakfast sausage products from its Lightlife® (“Lightlife”) and Field Roast Grain Meat Co™ (“Field Roast”) brands. The new, innovative products were created to continue the brands’ ... Read More
Greenleaf Foods, SPC, Scores Big With Chicago Sports Fans by Bringing Plant-based Menu Items to Hometown Arena
CHICAGO--(BUSINESS WIRE)--Lightlife® (“Lightlife”) and Field Roast Grain Meat Co™ (“Field Roast”) products are now available on menus at the United Center, making it easier and more enjoyable for sports fans interested in adding plant-based proteins into their diets. Greenleaf Foods, SPC—the owner of Lightlife and Field ... Read More
Dave & Buster’s Upgrades to Lightlife® Burger in New Partnership
CHICAGO--(BUSINESS WIRE)--Greenleaf Foods, SPC, with its category-leading brand Lightlife® (“Lightlife”), today announced that the Lightlife Burger is now available at all Dave & Buster’s restaurants across the U.S and Canada. The plant-based burger is featured as part of Dave & Buster’s core menu within the “Flame-Grilled ... Read More
Lightlife and Chicago Bears kick off game-changing hometown partnerships
CHICAGO–(BUSINESS WIRE)–Greenleaf Foods, SPC, and its category-leading brand Lightlife® announced today that it will partner with the Chicago Bears to make the Lightlife® Burger available at Chicago Bears home games this season. Read More
Lightlife® and Harvey’s Partner to Bring Lightlife® Burger to Canadians Coast-to-Coast
TORONTO–(BUSINESS WIRE)–Greenleaf Foods, SPC, the parent company of Lightlife Foods (“Lightlife®”), and Harvey’s Canada, today announced that the Lightlife® Burger will be available at all 292 Harvey’s restaurants across Canada. The new plant-based burger, which is prepared in Canada, becomes a feature menu item at Harvey’s, ... Read More
Lightlife and Los Angeles Rams Team Up in First-of-its-kind Partnership
CHICAGO–(BUSINESS WIRE)–Greenleaf Foods, SPC, and its category-leading brand Lightlife Foods (“Lightlife®”), the #1 refrigerated alternative protein brand in U.S. retail, announced today that Lightlife will be the first plant-based food brand to partner with an NFL team. As part of this partnership, the Lightlife® Burger will be Read More
Canadians Can Now Enjoy Plant-Based Lightlife® Burgers at Kelsey’s Original Roadhouse
VAUGHAN, ON (May 16, 2019) – Greenleaf Foods, parent company of Lightlife Foods (“Lightlife”), and Kelseys Original Roadhouse, announced today that the Lightlife® Burger will be available at Kelseys restaurants across Canada. The new plant-based burger, which is made in Canada*, will be featured as part of Kelseys’ core menu ... Read More
Lightlife and Field Roast Grain Meat Co. Partner with Dot Foods, Bringing New Heat to Plant-Based Category
CHICAGO--(BUSINESS WIRE)--Greenleaf Foods, SPC and its brands, Lightlife Foods (“Lightlife”) and Field Roast, have long pioneered the plant-based category. Today the company announces a new era of impact as it opens a sales channel with Dot Foods, the U.S.’s largest food industry redistributor. Read More
