Press Room
7-Eleven® Canada embraces flexitarians with its new Lightlife® Plant-based Chick’n Tenders
BACK TO PRESS ROOM 7-Eleven® Canada embraces flexitarians with its new Lightlife® Plant-based Chick’n Tenders January 4, 2022 7-Eleven innovates again as a food and beverage destination that is expanding to meet customer needs Vancouver, B.C. – January 10, 2022 – Calling all flexitarians! 7-Eleven Canada continues to innovate ... Read More
Mary Brown’s Chicken & Lightlife® Partner to Add Plant-Based Chicken Offerings to the Menu
BACK TO PRESS ROOM Mary Brown’s Chicken & Lightlife® Partner to Add Plant-Based Chicken Offerings to the Menu January 4, 2022TORONTO, ONTARIO, January 4, 2022 – Mary Brown’s Chicken™ and Lightlife® are partnering to bring plant-based chicken menu options for the first time to Mary Brown’s stores across Canada beginning today. ... Read More
Greenleaf Foods Inks Deal with Whole Foods Market to Become Exclusive Plant-Based Chicken Provider for All North American Prepared Foods Departments
BACK TO PRESS ROOM Greenleaf Foods Inks Deal with Whole Foods Market to Become Exclusive Plant-Based Chicken Provider for All North American Prepared Foods DepartmentsOctober 7, 2021CHICAGO, October 7, 2021 – Greenleaf Foods, SPC, owner of Lightlife® (“Lightlife) and Field Roast™ (“Field Roast”), is now the exclusive un-breaded, Read More
Lightlife Debuts Breakthrough National Campaign, ‘Simple Ingredients for a Full Life’
BACK TO PRESS ROOM Lightlife Debuts Breakthrough National Campaign, ‘Simple Ingredients for a Full Life’ September, 21 2021 Awkwafina lends her iconic voice to new Lightlife campaign highlighting the cleanest vegan portfolio in the category CHICAGO, Sept. 21, 2021 – Lightlife® (“Lightlife”), owned by Greenleaf Foods, SPC, today ... Read More
Lightlife® Announced as Official Plant-Based Food Partner of Bowlero Corp and the 2020 PBA Tour
NEW YORK, NY – Oct. 13, 2020 – Bowlero Corp, the world leader in bowling entertainment and parent company of the Professional Bowlers Association (PBA), and Lightlife® (“Lightlife”), a leading plant-based protein brand owned by Greenleaf Foods, SPC (“Greenleaf Foods”), announced a partnership today that will bring the Lightlife ... Read More
Lightlife® Makes a ‘Clean Break’ from Plant-Based Competition, Commits to Delivering Simple, Delicious Food Developed in a Kitchen, Not a Lab
Chicago, August 25, 2020 – Lightlife® (“Lightlife”), owned by Greenleaf Foods, SPC, is making a clean break from its competition. The plant-based meat category is surging, with sales up 91% in the past year. Growing demand and research showing rising concern among consumers about the ingredients in their food have inspired ... Read More
A Kentucky Fried Miracle: Plant-Based KFC is Here to Stay in Canada
VAUGHAN, ON, Aug. 5, 2020 /CNW/ - Colonel Sanders is famous for making the world's best tasting chicken. Born from his desire to share these legendary flavours with everyone, KFC Canada announced today that Plant-Based KFC sandwiches will be available permanently coast-to-coast beginning August 10. After an incredibly ... Read More
Lightlife® Launches Next-Generation Lightlife Burger at All Harvey’s Restaurants Across Canada
CHICAGO--(BUSINESS WIRE)--Lightlife® (“Lightlife”), owned by Greenleaf Foods, SPC, today launched its reinvented Lightlife Burger at more than 250 Harvey’s locations across Canada. The new Plant-Based Burger recipe includes only simple ingredients like pea protein, coconut oil and garlic powder, and has 17 grams of protein and ... Read More
Lightlife® Reinvents Plant-Based Protein Line with Simpler Ingredients and New Look
Plant-based leader introduces full redesign and reformulation to tap into unmet consumer demand space. Chicago — May 27, 2020 – Lightlife® (“Lightlife”), owned by Greenleaf Foods, SPC, today announced sweeping changes to its product portfolio to deliver the cleanest ingredient labels in the plant-based meat category. Driven by Read More
Lightlife® and Field Roast™ Bring More to the Table With New Plant-based Breakfast Sausages, Including Category’s First Fresh Breakfast Links
CHICAGO--(BUSINESS WIRE)--Greenleaf Foods, SPC, is transforming the growing breakfast category with a nationwide retail launch of three plant-based breakfast sausage products from its Lightlife® (“Lightlife”) and Field Roast Grain Meat Co™ (“Field Roast”) brands. The new, innovative products were created to continue the brands’ ... Read More
Greenleaf Foods, SPC, Scores Big With Chicago Sports Fans by Bringing Plant-based Menu Items to Hometown Arena
CHICAGO--(BUSINESS WIRE)--Lightlife® (“Lightlife”) and Field Roast Grain Meat Co™ (“Field Roast”) products are now available on menus at the United Center, making it easier and more enjoyable for sports fans interested in adding plant-based proteins into their diets. Greenleaf Foods, SPC—the owner of Lightlife and Field ... Read More
Dave & Buster’s Upgrades to Lightlife® Burger in New Partnership
CHICAGO--(BUSINESS WIRE)--Greenleaf Foods, SPC, with its category-leading brand Lightlife® (“Lightlife”), today announced that the Lightlife Burger is now available at all Dave & Buster’s restaurants across the U.S and Canada. The plant-based burger is featured as part of Dave & Buster’s core menu within the “Flame-Grilled ... Read More